The Best Social CRM Programs
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Radian6 is one of a hundred companies that does social media monitoring. What they do is scour the Web for mentions of a particular brand or a particular key word, surface all of those mentions, and then provide a level of analytics on top of it,” Vellmure says. “So, an example might be if you are McDonalds, Radian6 would help you to listen to everything that everybody in the world is saying about McDonalds on the social web, tell you the most common key words associated with McDonalds, and help you know what people saying about the Big Mac, or it can allow brands to trial new products and listen for and analyze unstructured feedback associated with it.”