The Best Social CRM Programs
“HootSuite has a similar play, but largely grew out of Twitter,” he says. “HootSuite enables an individual and or a company to listen, segment and respond to specific pieces of content or conversations. Using the McDonald’s example again, if someone on Twitter asked if anyone knew where the closest McDonald’s was in a particular city, HootSuite would let a user listening for those key words immediately reply on Twitter, Facebook and LinkedIn. So it is basically a conversation platform,” explains Vellmure.