The Best Social CRM Programs

Flickr/ Cotweet
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Cotweet is a different way to attack a similar challenge. Picture a large organization that has five or ten people responding on Twitter to customer complaints or customer questions. The next obvious question is ‘Who is going to respond to what?’ Some issues are going to be PR issues; some issues are going to be customer service issues. Cotweet basically provides [a way] to route [comments] to the proper person within [an organization] to respond appropriately,” says Vellmure.