The Best Social CRM Programs

Flickr/ Ross Mayfield
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SocialText [is a] totally different animal altogether, [representing] a segment of software that has traditionally been labeled Enterprise 2.0, which helps to enable internal collaboration. Once an issue or an opportunity gets raised up or found on social channels, SocialText brings the conversation inside an organization to find the right people and answers in order to present the appropriate response to the customer,” Vellmure explains.