Beyond Billboards: 9 Outdoor Ads Worth Noticing

Photograph courtesy Rethink Advertising
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Rainy Day Fun

Turning its customers into walking billboards, Gloss, a Vancouver hair salon, offered clients transparent umbrellas bearing the slogan "Hair You Want to Show Off." Owner Ceanne Chow says the promo was far more effective than any traditional ad she has ever run. And the campaign was dreamed up for free by a local agency that wanted to enter a campaign in an advertising contest.