The Bird, The Bike & The Blue Behind Warby Parker's Brand

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Taking the Deliberate Approach

"Today, all the rage seems to be lean start-up methodology, where you launch as quickly as possible and see what works and iterate," Gilboa said. "We took a very deliberate approach instead. We spent about a year and a half from when we came up with the idea to when we launched, and a huge part of that was building a brand we could believe in."