The Bird, The Bike & The Blue Behind Warby Parker's Brand

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Debating the Finer Points

"We started off just doing a bunch of whiteboard sessions, and we had heated debates. Are we preppy? No, we're not preppy! Are we retro, or are we vintage? Luxury or quality?" Blumenthal said. "We'd expect to spend an hour talking about the inspiration pictures we'd clipped out during the week, and we'd end up spending four or five hours. We'd debate one photo for an hour, whether it was exactly on brand."