The Bird, The Bike & The Blue Behind Warby Parker's Brand

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The Blue-Footed Booby

"The booby, an exotic bird from the Galápagos Islands, fully encompasses the brand. First of all, it's special, and not everybody knows about it. It's humorous, because it gives these quizzical looks. And the name itself is funny, like ours," Blumenthal said. "But there's also a style and sophistication to it: It looks like a penguin, with that tuxedo breast. And then there's the flash of color. Our core company colors, the gray and blue, came from this photo."