The Bird, The Bike & The Blue Behind Warby Parker's Brand

Creative Commons/Tom Palumbo
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Jack Kerouac

"We had a list of more than 2,000 names for the company—from Greek mythology as well as Chinese river dolphins. But we kept coming back to literature, and around this time I went to an exhibit on Jack Kerouac at the New York Public Library," Gilboa said. "He had written about all these characters in his private diaries, and they all had interesting names. There were two that all of us loved: Warby Pepper and Zagg Parker. We combined them and tested Warby Parker to make sure we weren't crazy. A lot of people thought it sounded familiar."