The Bird, The Bike & The Blue Behind Warby Parker's Brand

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"We took aesthetic inspiration from our grandparents' generation, when people thought a lot about what they wore to work—this idea that there's a certain degree to which you put yourself together," Blumenthal said. "Glasses can be that kind of accessory. Our co-founder Andy Hunt's grandfather wore a monocle, so we decided to make one. If you're launching an eyeglasses company, why not sell a monocle?"