The Bird, The Bike & The Blue Behind Warby Parker's Brand

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Steve McQueen

"Steve McQueen on a motorcycle is effortless cool. This is somebody who exudes self-confidence but isn't an asshole. It's timeless," Blumenthal said. "That's part of our design belief: You can look back in 20 years and still take pride in how you look in your glasses today. You weren't being a fashion victim."