The Bird, The Bike & The Blue Behind Warby Parker's Brand
Inspirations in Style
Web-based eyeglasses maker Warby Parker has grown into a Silicon Alley darling in the two and a half years since it was started by four friends from Wharton Business School. To co-founders Neil Blumenthal and Dave Gilboa, one of the biggest factors is the company's strong brand identity, which they constructed one "inspiration picture" at a time. As told to Tom Foster.