Breakout Companies of 2010

Courtesy Company
11 of 11

Crumbs
New York City
Founded in 2003

Why they’re on the list: Because they have an appetite for expansion

Everyone loves cupcakes. But it seems like celebrities like Lee DeWyze of American Idol and singer Colbie Caillat can’t get enough of the sweet treats from Crumbs. Led by the husband-and-wife team of Jason and Mia Bauer, who founded the original pastry shop on the Upper West Side of Manhattan, the company has leapt into the mainstream after publications such as Star, Women’s Day and Elle have featured its scrumptious concoctions, particularly its Colossal Crumb, which is six inches tall by six inches wide and comes in 13 flavors. Not only did the company earn its first Inc. 500 award in 2010, it also expanded by opening new shops in cities like D.C. and Los Angeles as well as in new neighborhoods across New York City. It now operates some 30 locations with plans for more.

-- Darren Dahl