Brooklyn's Best Entrepreneurs

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Seth Frader of EnergyHub

Seth Frader worked in the robotics industry and for NASA's Mars missions before bringing his electromechanical expertise to EnergyHub, the Brooklyn-based developer of "smart meters" to regulate home or office energy consumption. Frader's kit includes a dashboard interface like a cross between an iPod and your computer's task manager, giving the user simplicity and control. At the same time, EnergyHub sends data back to utility companies that can improve their grid management, proving a thoughtful entrepreneur may offer solutions to an energy crisis once considered just the domain of large corporations, legislators, and maybe a few environmental extremists.