Brooklyn's Best Entrepreneurs

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Nathalie Jordi, David Carrell, and Joel Horowitz of People's Pops

It was an experiment: could a standard freezer pop be made healthier, fresher, and sustainably? Nathalie Jordi, David Carrell, and Joel Horowitz proved themselves right by creating treats and shaved ices with locally grown herbs (tarragon, mint) and fruits (strawberries, peaches). After growing their business and a local following at the weekly Brooklyn Flea market, the trio this spring opened a storefront location in Manhattan.