Businesses Only a Woman Could Start

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Lisa Price, Carol’s Daughter

Nearly two decades ago, Price started making organic fragrances from her kitchen. She slowly began to sell them, under the label Carol's Daughter, at flea markets and local get togethers. Her customers, a community of health-conscious, black women, kept asking her to make more variations of beauty products. Today, the company has evolved to sell a complete line of women's beauty products, including hair, skin and fragrances. Price counts celebs like Mary J. Blige and Jada Pinkett Smith among her supporters.