Businesses Only a Woman Could Start
Jessica Herin, Stella & Dot
Herin has long been in business for women. After starting WeddingChannel.com, she launched Stella & Dot in 2004. The online marketplace let's users—mostly female stylists—sell merchandise via in-home trunk shows. "I was trying to create a business that would give women entrepreneurs opportunities," she says. Users end up being able to make a part time income from Stella & Dot.