Top 12 Social Media Blunders of 2011

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Most people were heart-stricken when a tsunami hit Japan in March. Not comedian Gilbert Gottfried. The then-Aflac spokesperson sent out several inappropriate tweets on his @RealGilbert account, including this gem: “Japan called me. They said ‘maybe those jokes are a hit in the U.S., but over here, they’re all sinking.’” Aflac, which has a large branch in Japan, donated to the International Red Cross and fired the insensitive comedian.

Lesson: If your spokesperson has no censor button, get someone else, or lay down guidelines to avoid a Gottfried-esque snafu.