Top 12 Social Media Blunders of 2011

Chrysler Twitter
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Kenneth Cole revolts

No, really. In February the celebrity designer tried to capitalize on the violence in Egypt by posting this surprisingly self-promotional tweet to the company’s @KennethCole account: “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo -KC.” The response wasn’t positive, resulting in Cole apologizing for his tweet, calling it “poorly timed and absolutely inappropriate.”

Lesson: Don’t make light of bad news. You can address current events, but keep it professional and separate from advertisements.