Top 12 Social Media Blunders of 2011

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Chrysler’s f-bomb

Just because your social media is in the hands of an outside company and not an intern doesn’t mean your accounts are safe from mis-tweets. Chrysler learned this the hard way in March when one of their social media representatives decided to vent about a poor commute—on the @ChryslerAutos account: “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f*cking drive.” The uncensored tweet was intended for a personal account. It was subsequently removed from Chrysler’s feed, but not before retweets ran rampant and the f-bombing individual was terminated.

Lesson: Keep business and personal matters separate, delete offensive messages asap, and appropriately acknowledge them. The Red Cross had a similar incident, but a positive spin spared their reputation.