Top 12 Social Media Blunders of 2011

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Cain goes viral

A presidential campaign video went viral, but the candidate was only in it for a few brief seconds. The star of the “Now is the time for action!” video is Cain’s Chief of Staff, Mark Block. The video—which has over 1.7 million views—isn’t too wild, until Block stares into the camera for a long drag on a cigarette and Cain makes an appearance, smiling like a Cheshire cat. The video inspired many parodies, and though it certainly grabbed attention, the viral video may have contributed to the demise of Cain’s presidential aspirations.

Lesson: You can blend humor and personality into your brand’s messages, but be sure to balance it out with some traditionally professional and serious material as well.