Top 12 Social Media Blunders of 2011

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Newt’s fake flock

With over 1.3 million followers, it would seem that this presidential hopeful has really won people over. Well, that would be the case, as @newtgingrich has more followers than any other GOP candidate. But word spread that Gingrich’s team may have paid for fake followers, with the majority of his flock being inactive or dummy accounts created by follow agencies. Not the best press for someone running as a genuine candidate.

Lesson: Don’t pay for your followers—trust us—even if you need to become popular quickly. Reach out to your network for follows and make your Twitter handle easy to access on your site or newsletter.