Cashing In on the Super Bowl

Icon Security Solutions, personal protection services
Dick Goldstein
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Kevin White, Icon Security Solutions

Icon Security Solutions wants to save their clients unnecessary hassles. So if you've booked the firm for personal protection services during the Super Bowl, don't worry about calling for a limo -- they'll take care of it.

President Kevin White, the former director of corporate security for Rooms to Go, decided a year ago to strike out on his own and founded Icon. The firm specializes in executive protection. So far, they've worked with several corporate clients, an entertainer, and a couple of athletes.

White says Tampa, host of Super Bowl XLIII, is seeing an influx of business as excitement for the Super Bowl begins to build. "I think it's a definite opportunity to attract new clients, but it also gives me a great deal of exposure, and it's an economic shot in the arm in these tough times," he says.