Celebrity Lessons in Selling

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Oprah Winfrey Know what your people want and over-deliver.

The television host, producer, and philanthropist is famous for sticking to her brand. In many ways, Oprah's strong brand identity comes from the fact that she knows exactly what her audience wants—and gives them more. Her segment, "Oprah's Favorite Things," started modestly, featuring a few books and food items. As it gained popularity, Oprah responded and outdid herself every time, indulging her audience, and ending her show by giving everyone in the audience a 2012 Volkswagen Beetle. A spinoff of the segment, "The O List," appears in her magazine.