Celebrity Lessons in Selling

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Shawn Carter (Jay-Z) Your products and brand should be all "you."

Jay-Z raps on Kanye West's "Diamonds Are Forever" that," I'm not a businessman/I'm a business, man." As a rapper, former CEO of Def Jam Records, founder of the Rocawear clothing line, sports bar owner, and investor, Jay-Z's brands are each an extension of the entrepreneur himself. As your business expands, or grows into new product lines or establishments, think of your brands and products in the same way, and you'll reap the rewards of brand consistency and a strong following.