Celebrity Lessons in Selling

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Derek Jeter Use your hometown roots to your advantage.

In Derek Jeter's latest commercial for Ford, he's seen driving through the streets of New York City in a new 2012 black Mustang. This kind of scene is nothing unusual for the Yankees shortstop, who often appears in the Big Apple in advertisements working his status as the city's hometown hero. Channel Jeter's strategy by selling aggressively in your area and promoting the local aspect of your product.