Celebrity Lessons in Selling
Conan O'Brien Get creative with your advertising.
After the talk show host was bumped to a later time slot on late night NBC television, Conan rode a wave of public support by forming teamcoco.com, selling merchandise, and launching a comedy tour. To advertise for his new show on TBS, he even had a bright orange blimp fly around the country. People who saw it and checked into Foursquare were awarded a special Conan badge. You don't have to get a blimp to increase sales and promote your product—just think a little outside the lines with viral marketing campaigns or online promotions.