Celebrity Lessons in Selling
Ronald Reagan Be sincere, honest, and optimistic.
Though the economic and foreign policies of the nation's 40th president have been divisive, he was nonetheless a charismatic leader known for having a special something. Remarking in an op-ed for USA Today, politician Patricia Schroeder, who coined Reagan's nickname, "The Teflon President," said, " Reagan's ability to connect with Americans was coveted by every politician. He could deliver a speech with such sincerity. And his staff was brilliant in playing up his strengths." Play up your product's strengths in sales and advertising in a way that exudes optimism.