10 Women to Watch in Tech in 2013

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Jennifer Lum, co-founder & president, Adelphic Mobile

Lum already has plenty of tech start-up street cred: Adelphic Mobile is her fourth start-up; her previous three all sold to Fortune 500 companies, one of which was Apple. Now she’s trying to solve the thorny problem of how best to advertise to mobile consumers at the right time and place. Aldephic’s answer is a combination of innovative targeting technology and predictive analytics. The company has raised $12 million from Matrix Partners and Google Ventures and is processing more than 20 billion ad requests per month. In addition to leading Adelphic, she’s an entrepreneur-in-residence at MIT, a mentor at 500 Start-ups and TechStars Boston, as well as an angel investor in 12 companies.