10 Women to Watch in Tech in 2013

Courtesy Company
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Alexa von Tobel, founder & CEO, LearnVest.com

After entering Harvard Business School in 2008 von Tobel won a business plan contest. Her big idea: affordable financial advice for young women wanting to take control of their personal assets. She ditched her gig at Morgan Stanley and invested $75,000 of her savings to start LearnVest. Since then LearnVest has morphed into a financial planning company that connects both women and men with an in-house team of Certified Financial Planners (CFPs). The service starts at $19 a month (after an initial set-up fee ranging from $69 to $399) as opposed to the $250 to $350 an hour the average CFP might charge, and offers unlimited email and phone support. Von Tobel has raised nearly $25 million in funding. She also occasionally offers business advice on Inc.com.