10 Women to Watch in Tech in 2013

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Prita Uppal, founder & CEO, Hooked

Google’s on a path to reach the 1 million mark in its app store, which means it’s simply not possible to find all the gems buried in that massive pile. Until Hooked, that is. The game recommendation platform, created by Uppal, uses algorithms and a prediction engine to analyze the games you've already installed to rate other games you might like. Hooked has been downloaded 4.5 million times and users install an average of 12 games a week. In 2013 Hooked will be expanding to more platforms, including iOS. A big consumer of mobile apps herself, Uppal took an interest in the intersection of gaming and mobile as a business while earning her Harvard MBA.