15 Women to Watch in Tech

Amy Baxter
Amy Baxter (third from left) with some of her all-female team.
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Amy Baxter

Amy Baxter doesn’t hail from Silicon Valley or New York but her start-up is making big waves in the medical industry. Baxter is a medical doctor and the creator of Buzzy, a bee-shaped device that takes the sting out of shots by confusing the body’s nerves and distracting the patient. Baxter received a $1.1 million Small Business Innovations in Research grant from the National Institutes of Health, is invited to lecture nationally and internationally on pain and sedation issues, and still practices medicine. Buzzy won a 2011 Medical Design Excellence Award, competing against companies like Johnson and Johnson and Novartis. With zero advertising, the all-female company has sold 11,000 units since 2009 by word of mouth. And she’s creating jobs: Baxter plans to move production from China to the U.S. in March.