15 Women to Watch in Tech

Rebecca Woodcock
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Rebecca Woodcock

Rebecca Woodcock came up with the idea for a new health start-up after experiencing the inefficiencies of today’s health care payment system first hand; a close friend of hers suddenly developed epilepsy, and blew through her insurance deductible in just a few months. Woodcock co-founded CakeHealth to help people better understand and manage their health costs by letting them track their deductibles and coverage, catch medical overbilling, and find ways to save. Woodcock is a graduate of the Founder Institute, a global start-up accelerator for entrepreneurs, where she was one of six women in a class of 80, and recently won "Most Disruptive" start-up of 2011 among all graduates. Catch her at SXSW on the panel, “Anything you can do, I can do in heels.”