15 Women to Watch in Tech

Sarah Wood
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Sarah Wood

If you have a branded video you want people to see, British entrepreneur Sarah Wood knows how to make it go viral. Check out this fantastic YouTube video produced by T-Mobile in which look-alikes pull off an entertaining version of what Kate and William’s royal wedding might have been. Unruly Media made sure it got more than 25 million views. Remember Evian’s Roller Babies and the Old Spice Guy? Wood was behind those too. Since launching in 2006, the company says it has delivered, tracked, and audited 1.3 billion video views and executed more than 1,400 successful social video campaigns for companies. Wood has helped take Unruly Media from a three-person operation to the world’s leading social video platform, occupying 40 percent market share. With a revenue run-rate approaching $50 million (2011 full year revenue was $25 million), 2012 looks like it’s going to be even better for Wood and her company.