15 Women to Watch in Tech

Adi Tatarko
5 of 14

Adi Tatarko

Houzz, the wildly popular Web platform and app that connects home design professionals with consumers, is the brainchild of design fanatic Adi Tatarko, who also happens to be the business whiz behind the site and app. (Her husband and co-founder is the technologist.) Together, they have created a useful tool for anyone embarking on a remodeling or building project. You create an “Ideabook” for your project and load it with photos—more than 40,000 architects, contractors, and interior designers have uploaded images. You can also contact the vendors behind those photos to buy "the look." Houzz currently gets 3 million unique visitors a month and 50 million page views. And Houzz recently landed a strategic marketing relationship with Lowe’s. Tatarko says she expects the company to be profitable this year.