17 Game-Changing Health Start-ups

Fitocracy
Co-founder Richard Talens building the Fitocracy platform.
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Fitocracy

Fitocracy is a social network that turns exercise into a game. It lets you log your workouts and compete with others to progress higher up on the platform’s leaderboard. It also rewards you for exercising with points you can use to get to a higher level in the game, as well as analyzes your progress and makes suggestions on how you can improve. Co-founder Dick Talens says he and co-founder Brian Wang are former out-of-shape video game nerds turned bodybuilders and their story has garnered a cult-like following from early Fitocracy members. Even though the company hasn’t spent a dime on marketing or user adoption, the platform has grown virally in the year it’s been in an invitation-only closed beta; it now has more than 250,000 users who have logged more than two million workouts. Fitocracy's mobile app for iOS recently launched and an Android app is in the works.