Memorable Start-up Logos: 10 Tips

Wahoo
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Typography Matters: Serif Fonts

The Wahoo Food Group logo, which was created on crowdSPRING, has a classic look to it--that’s because of the serifs, the slight projections off the edges of the letters that can convey a sense of dignity and power. You can see them on the company name but not on “W” of the logo’s icon.