Memorable Start-up Logos: 10 Tips

CakeStyle and Visier
6 of 11

Typography Matters: Sans Serif Fonts

In contrast, sans serif typefaces (such as Arial) lack those litte sharp edges and as such are often considered more clean-looking. In the case of personalized shopping website CakeStyle, the font conveys whimsy. But for analytics applications company Vizier the sans serif type communicates stability.