Memorable Start-up Logos: 10 Tips

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Use Color Thoughtfully

When used purposefully, color can be a great way to communicate. KurbKarma, a new social network for parking, goes for a striking--and memorable--yellow and black contrast. (It also looks great on an iPhone.) The new, all-you-can-fly luxury airline Surf Air uses the color blue to suggest air and water and it's prime selling point: tranquility. GridIron Systems uses a strong red and black theme reminiscent of racing, which is appropriate given its mission of turning performance-challenged IT environments into super-fast data serving infrastructures. And Do brings together many colors harmoniously--a good choice for a social productivity app that helps team members stay in sync.