Memorable Start-up Logos: 10 Tips

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Make It Web-Friendly

Think about how your logo will be used on the Web. Will you need to create buttons or icons that are smaller versions of your larger logo? “Logo design has also trended toward very simple, elegantly drawn lines or shapes that can be used in conjunction with bright backgrounds, patterned packaging, and other collateral," says Jeffrey Martin, owner and designer of Jeffrey Martin Design in Minneapolis, Minnesota. "Logos that can be easily translated into a Web button or icon are very popular, like Pinterest, for example."