10 Women to Watch in Tech in 2014

Kelsey Falter, CEO, Poptip
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Kelsey Falter, CEO, Poptip

Precocious is one word for 24-year-old Falter. She purchased her first domain name when she was only eight. Her first job involved creating MySpace pages. She left Notre Dame to attend a lightning pitch round in New York, where she tracked down and introduced herself to media mogul and VC Kenneth Lerer. (Lerer now describes Falter as a smart "superstar." Less than two years after coming out of Techstars New York, Falter has inked deals with a slew of big name brands that use Poptip's technology to gauge consumer sentiment and let people vote on topics socially. For example, E! Entertainment used Poptip during the Academy Awards last month to let Twitter users vote on nominees.