7 Lessons From Entrepreneurial Supervillains
Adrian Veidt | Watchmen
Veidt Enterprises is quietly taking over. Run by the smartest man in the world, Adrian Veidt (or Ozymandias), the company creates products ranging from the perfume Nostalgia to energy hydrants.
Lesson: Branding is key. Although superhero vigilantes have been legally banned, Veidt still manages to capitalize on his image, cashing in on action figures and functioning as a celebrity and world-class athlete.