10 Dumbest Business Moves of 2011

Qwickster or Netflix
3 of 11

Netflix does all it can to self destruct

By charging customers $10 a month to watch movies on DVD or online, Netflix had built a devoted customer base and was a darling of Wall Street. Who needs that? Netflix decided to separate the two options and charge more. Guess what? They lost 800,000 customers and its share price collapsed.