Coolest College Start-ups 2011

Joshua Sobel
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GenJuice, University of California-Berkeley

Founders: Arielle Patrice Scott (right), a senior majoring in Information Technology and Media (a major she created at Berkeley), runs GenJuice along with 2008 Berkeley grad Danielle Leslie (left) and Gleb Podkolzin.
Concept: Online news and entertainment for motivated young adults.
Goal: Be the MTV for the entrepreneurial generation.
Revenue: None; seeking seed funding.
Biggest challenge: Solidifying a vision. "We knew who our audience was, but didn’t have a system for connecting. When everyone started asking for content, that's when it started making sense," Scott says.
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