Coolest College Start-ups 2011

Courtesy Company
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SmsPrep, Princeton University

Founder: Breanden Beneschott, a senior chemical and biological engineering major who frequently tutored his sister in organic chemistry over SMS.
Concept: SmsPREP provides scheduled study SAT, ACT, GRE, and MCAT questions to subscribers via text messages.
Goals: Grow by increasing subscribers, offer GMAT questions, and incorporating a gaming aspect to the company.
Funding and revenue: Personal investment, plus $35,000 in seed funding from a business incubator. Subscription-based revenue model, from $9.99 to $19.99 per month.
Biggest challenge: Finding and hiring really good technical talent and developers for the site.
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