Coolest College Start-ups 2011

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Solé Bicycles, University of Southern California

Founder: With a mutual love for fixed-gear bikes, frat brothers Jake Medwell, a senior entrepreneurship major, and Jonathan Shriftman, a recent USC grad, are now bringing hipster wheels to the masses.
Concept: Importing and selling hip fixed-gear flexible bicycles at a flat-rate price of $310.
Goal: Bring fixies to the masses.
Funding: Bootstrapping, with sales of more than $300,000.
Biggest challenge: Not enough working capital. "We don't have enough money to buy bikes," Medwell says.
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