Coolest College Start-ups 2011

Courtesy Company
9 of 14

True You Cosmetics, Spelman College

Founder: Jessica Truesdale, a senior sociology major.
Concept: Makeup line and beauty products inspired by women from her family as well as Hollywood beauty icons.
Funding: Undisclosed, but the brand's first line of lip products generated $8,000 in revenue.
Biggest struggle: "As a young entrepreneur, when I first started my business the hardest part for me was establishing the correct platform for marketing my company. Since there are so many various platforms to choose from such as print, radio, television, pay per click, I went through a process testing the best options."
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