Dear Future Entrepreneur: The Inc 500s' Messages to the Future

Robert X. Fogarty
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Kimberly Kovacs Co-founder and CEO, OptionEase

When Kimberly Kovacs was raising funds for her company, which sells a Web-based application suite for managing equity plans, would-be investors pressured her to diversify Option-Ease's features and start selling demographic data. Kovacs stood firm. Today, OptionEase boasts a 97 percent customer-retention rate. "Write it down," says Kovacs, who still reviews the notes from OptionEase's first week of business. "Make sure every day, or once a week, you go back to your original premise."