Dear Future Entrepreneur: The Inc 500s' Messages to the Future

Robert X. Fogarty
9 of 10

J.J. Frazer
Founder and CEO, New Horizon Security Services

After his father passed away, in 2007, J.J. Frazer restructured his security business with a focus on staying humble—something his parents preached. Today, every New Horizon employee completes one good deed a day—changing a flat for someone, for example, or helping an elderly person carry groceries. It's mandatory, because Frazer wants to employ only people capable of kindness and humility. "They're trained to look good in a uniform, but no one has taught them how to be pleasant," he says.