The Entrepreneurs of the Decade: 2000 to 2009

Jill Greenberg
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Jeff Bezos of Amazon

He built the first great brand of the Internet era and set the standards by which other online retailers are measured. Then he guided his company to profitability, a feat some doubted was possible. And as if to say that pioneering e-commerce was not enough of a legacy for either himself or for Amazon, Jeff Bezos set his sights on changing the very way that we read, by developing the Kindle.